Strategized and executed digital marketing campaigns across platforms including Facebook, Instagram, and Google Ads to drive lead generation, brand visibility, and online growth for clients in industries such as retail, healthcare, insurance, mortgage, transportation, and financial services.

Monitored and analyzed campaign performance using metrics like CTR, conversion rates, and ROI to optimize strategies based on data-driven insights, consistently improving performance and maximizing results.

Led SEO and SEM efforts to boost organic and paid traffic, improving search rankings, website engagement, and conversion rates through strategic keyword optimization and paid search campaigns.

Collaborated with content creators and designers to develop high-impact, on-brand digital content, aligning with client goals and marketing strategies to enhance customer engagement and retention.

Developed and maintained websites and landing pages using WordPress, ensuring user-friendly navigation, optimized performance, and consistent updates to security and plugins for seamless functionality.

Performed website optimization and maintenance, enhancing site speed, user interaction, and overall experience through regular analysis and updates. Provided strategic recommendations to align websites with broader marketing objectives.

Implemented and managed website tracking tools such as Google Analytics, Tag Manager, Search Console, Facebook Pixels, and Google Merchant Center to ensure accurate performance monitoring and data-driven decision-making.

Managed vendor relationships by overseeing web design, email marketing, social media marketing, and content marketing efforts, collaborating with external teams to deliver cohesive digital marketing solutions.

Provided industry-specific marketing solutions:

Retail: Developed targeted social media campaigns to promote products, manage influencer partnerships, and drive sales through platforms like Instagram and Facebook.

Healthcare: Created compliance-friendly digital content and SEO-driven strategies to build trust, increase patient inquiries, and raise awareness of health services through paid advertising.

Insurance: Focused on lead generation by crafting educational content, utilizing LinkedIn outreach, and implementing email nurturing campaigns to capture potential clients.

Mortgage: Developed digital campaigns incorporating Google Ads, Facebook retargeting, and SEO-optimized content to capture leads, supported by automated funnels and webinars.

Transportation: Executed B2B/B2C marketing strategies to promote logistics services via LinkedIn and Google Ads, focusing on increasing service inquiries and expanding brand visibility.

Financial Services: Led comprehensive digital strategies, including content marketing, SEO, and PPC campaigns, to generate qualified leads and build brand authority across web and social platforms.